Fred Lebel & Pat Cormier

Raceday

Where Speed Meets Story.

Professional motorsport photography that captures every roar, every curve, every emotion from Canadian circuits to international tracks.

Your race. Immortalized.

"We don't shoot races. We capture what it feels like to be there."

"Theraceiswonbythemachine.Thestorybelongstothehuman."
"Theraceiswonbythemachine.Thestorybelongstothehuman."

Process.

image

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Pre-Race Preparation

Great motorsport photography starts long before the lights go out. We study the circuit, the schedule, and the story we're there to tell — whether it's a driver's debut, a team's championship push, or a sponsor's brand moment. Knowing the race means never missing the shot.

Credential & Access

Location scouting

Shot planning

002

On-Track Coverage

Motorsport moves fast. So do we. From the opening formation lap to the final cooldown, we position ourselves to capture every critical moment — the overtakes, the pit stops, the celebrations, and the quiet human moments in between.

Composition

Light control

Key details

003

Curation & Editing

Raw speed deserves refined craft. Every image we deliver is carefully selected and professionally edited — true to the intensity of the moment, and ready for media, sponsorship decks, social content, or print.

Image selection

Color grading

Final delivery

BMW E30

Roar to the Rolex 24 - Daytona 2026

World-Class Coverage, Every Race Day.

001

Motorsport Photography

From IMSA to grassroots racing, we deliver high-impact, credential-backed photography that captures the speed, precision, and drama of competitive motorsport at its highest level.

001

Motorsport Photography

From IMSA to grassroots racing, we deliver high-impact, credential-backed photography that captures the speed, precision, and drama of competitive motorsport at its highest level.

002

Team & Driver Coverage

Dedicated race-day coverage for teams and drivers — pit lane, paddock, on-track action, and the human moments that tell your season's story.

002

Team & Driver Coverage

Dedicated race-day coverage for teams and drivers — pit lane, paddock, on-track action, and the human moments that tell your season's story.

003

Sponsor & Brand Content

Visually striking imagery built for sponsors and partners. Livery shots, activation moments, and branded content that performs across media, decks, and digital platforms.

003

Sponsor & Brand Content

Visually striking imagery built for sponsors and partners. Livery shots, activation moments, and branded content that performs across media, decks, and digital platforms.

004

Event & Media Photography

Full-event visual coverage for organizers and media partners. From opening ceremonies to podium celebrations, we document every moment worth publishing.

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Event & Media Photography

Full-event visual coverage for organizers and media partners. From opening ceremonies to podium celebrations, we document every moment worth publishing.